We've been hard at work in studio, designing the visual identity for a contemporary men's fashion line, Paradise City, based in Southern California. The sunny local means they've been inspired by sand and surf, and tempered it with an artisanal approach to craft that is equal parts casual and dapper.
Here is a sneak peek at some of the designs we've been lettering, for various labels and hang tags to be printed for the upcoming Fall/Winter lines.
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