Thursday, April 6, 2017

Sugar and Pith

We were approached to update the visual identity for a California-based, small-batch apothecary company called Sugar and Pith, and it was a complete delight to delve into the aesthetic they were looking for.

The client was hoping for an Art Nouveau type of look without too much fussiness, and since the items she creates are based on seasonal ingredients, the identity system needed to be such that she could create her own labels as needed.

The answer to that was to use a warm, hand-lettered typeface with Art Nouveau-inspired botanical ornamentation.

 Larisch is a hand-lettered design by the Austrian calligrapher and teacher, Rudolf von Larisch. The original was used for the title page of the 1903 edition of Beispiele Kunstlerischer Schrift (Examples of Artistic Writing). The typeface has an attractive, casual set of caps of even strokes with rounded terminals. Except for the terminals, it is similar in style to Kunstler Grotesk.

The designer (Larisch) taught lettering at Kunstgewerbescule (School of the Commercial Arts) and Akademie der Bildenden Kunste (Academy for Visual Arts), both in Vienna, and the care and craft he put into his work is evident in the type's warmth and humanity.

Aren't these labels sweet? We were lucky enough to get some samples of the products themselves and they really are fabulous.


Sugar and Pith display at a local farmer's market.

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