War Horn—album cover design process

Album cover designs always seem easier to execute in one's head—when it comes to practise however, things aren't so simple. Here's a quick peek at design work done recently for War Horn by FNKSTLL, an upcoming release through the techno label, La Famiglia Nero.

The visual language that defines La Famiglia Nero's identity tends to stray on the side of Modernism, with carefully considered placement, sans serif typefaces and an underlying grid structure to unify the various releases. Previous designs have explored flat, geometric compositions using an economy of means and exercising restraint in execution.

For the album cover, I started my visual explorations on paper, since I can thumbnail ideas quickly before taking them into Illustrator. I wanted to visually convey the power of a war horn's blast, and after some doodles, I liked how the expanding concentric circles were looking. However, I was feeling it was a bit cliche once I started recreating the designs in the computer.

If I'm ever stuck, I find a solution for creating unique designs is to ask, "How can I communicate this concept differently?" By rattling and opening new doors, you'll be surprised at some of the novel solutions you may discover on the other side.

  

One option I explored had radiating lines emanating from a central red disc—a simplification of the the front of the horn. The lines imparted a sort of tribal feeling and I like the optical shimmer effect that happened as the thickness tapered towards the center of the composition.

Pushing the idea further, I created a sense of depth and weight as the round red pulse struggled to break free from a radar grid of thin lines. I like the contrast between weights and colours, and how the net bled off the page breaking the borders.

Here's a peek at the final render of the "War Horn" album cover which comes out later this month, as well as how I adapted the designs for the poster and banners. The tracks on the EP are a body-moving exercise in murky, paired down techno which hopefully the designs do justice!

La Famiglia - Covers

A retrospective glance at the past years' album covers we designed for Montreal-based techno label, La Famiglia Recordings.

View more offerings:

https://www.beatport.com/label/la-famiglia-recordings/33785

Inspiration: Spotlight on Josef Müller-Brockmann.

Every artist or designer has a list of people who have influenced their work, and we're no exceptions to that.

We glean inspiration from all manner of sources, but in terms of form and "crispness" in our work, as well as the approach we take to concept-driven design, one of our strongest influences is Josef Müller-Brockmann. Considered to be one of the key innovators in the Swiss School of International Style, he helped to establish a new era of clean, minimalist design aesthetics that were a total contrast to the heavily ornamented, subjective designs of the late 1800s/early 1900s. 

If you've studied graphic design or typography, you're undoubtedly familiar with some of Müller-Brockmann's posters, in particular those that he did for concerts that took place around Switzerland:

These posters display a geometric, mathematical harmony that's meant to reflect the rhythms and harmony present in music itself. Likely influenced by the graphic style of Bauhaus poster design, these are a far cry from heavily illustrative pieces—they're pared down to their most essential elements, but still draw the eye and evoke a cerebral response from the viewer.

“The belief that graphic design—if it was to inform and enlighten without being manipulative— had to be based on objective criteria,” is what led JMB to his turning point."

His more angular pieces even evoke the sharp lines and bright hues of the De Stijl movement (think Piet Mondrian and Vilmos Huszar), and he used typography as a key design element instead of relegating it to just convey written information.

In stark contrast to the over-decorative frippery of the earlier 1900s, his pieces were minimalist, and utilised the key elements of visual design, including hierarchy, balance, unity, gestalt, contrast, and repetition. His use of typography was crisp and efficient, he leaned towards 3- or 4-column layout, and often used typefaces from the Akzidenz Grotesk family.

His work embodied functionality, objectivism, concrete art, legible typography, and adherence to the concept or theme of a project, rather than enforcing a personal style that could be easily recognised. He was a huge proponent of using grids and geometry in his work, and even wrote a book entitled Grid Systems in Graphic Design, about his approach to/execution of various projects. One small excerpt from that book expresses a great deal about how we approach design, whether it's a logo or an entire visual identity system:

This is the expression of a professional ethos: the designer’s work should have the clearly intelligible, objective, functional and aesthetic quality of mathematical thinking.
His work should thus be a contribution to general culture and itself form part of it.

Working with the grid system means submitting to laws of universal validity. The use of the grid system implies:

The will to systemize, to clarify

The will to penetrate to the essentials; to concentrate the will to cultivate objectivity instead of subjectivity

The will to rationalize the creative and technical production processes

The will to integrate elements of colour, form, and material

The will to achieve architectural dominion over surface and space

The will to adopt a positive, forward-looking attitude

The recognition of the importance of education, and the effect of work devised in a constructive and creative spirit.

Every visual creative work is a manifestation of the character of the designer. It is a reflection of his knowledge, his ability, and his mentality.

Although we draw a great deal of inspiration from Müller-Brockmann's work, it's his emphasis on drawing from the brief and placing all focus on making the project shine, rather than creating something based on his own whims and fancies, that inspires us the most.

Advert poster for a Swiss car club, with a strong warning to watch out for/protect children.

Müller-Brockmann was able to say more in his restraint than many designers can express in all of their subjective doodles combined. Simplicity of form, elegance, and a noted lack of ornamentation resulted in pieces that spoke softly, but with a strong, powerful voice.