Monday, July 27, 2015

A fibre festival with a... TWIST.

The nearby village of Saint-André-Avellin is home to the TWIST fibre festival: an annual two-day event that encompasses all that is wild and wondrous about fibre arts. Artisans and suppliers from around the world take part in this fest, where aficionados can indulge in tactile bliss and take classes or workshops to learn new skills.

We're delighted to design the visual identity for TWIST this year, so here's a peek at what we've created:

We wanted to put a new "twist" on this year's designs while ensuring that the core, established identity was still recognizable. This called for several cups of espresso and many hours spent sketching out new ideas with pen and paper.

We refreshed the TWIST logo, using a hand-drawn, rustic Clarendon-esque approach instead of the faux-sketch of the previous version. It's complemented by line drawings of yarn balls and fibre-crafting tools, which also mirror the line-work of the lace collar that frames the main sheep's head.

Colour-wise, we went for fresh, bright hues in blue, green, and chartreuse, inspired by the hand-spun and blended yarns created by TWIST's founder, Amélie Blanchard of La chèvre d'oeuvre.

TWIST's typefaces:

And TWIST's... types of faces:

Sheep and rams and alpacas and goats and angora bunnies and and and...

It really is a spectacular festival, so if you like to fondle fleeces or transform roving and yarn into vibrant, daring items, don't miss it!

TWIST Fibre Festival
August 22-23, 2015
530 Rue Charles Auguste Montreuil
Saint-André-Avellin, Quebec

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