Showing posts with label knitting. Show all posts
Showing posts with label knitting. Show all posts

Saturday, August 29, 2015

TWIST Festival: Design in Action

In our last post, we showed you the visual identity we created for the TWIST fibre festival: a two-day expo of all things related to fibre arts like spinning, knitting, crocheting, weaving, and more.

Well, the festival was last weekend, and we had the opportunity to check it out in person! Since we work with clients from around the world, it isn't often that we get that kind of chance, so it was lovely to see our wayfinding signs for the festival as we meandered around, checking out different vendors and buying plenty of yarn to play with.

...okay I bought yarn to knit with and Nathaniel indulged my whims because I've promised him handmade socks.

On to the TWIST designs in action!


First and foremost, a series of newspaper adverts we created, which were circulated across Quebec and Ontario.


En route to the festival, merry little sheep branded with the TWIST logo pointed the way.



The sweet-faced lamb graced the entryway!


It was great to see our signs come to life on the venue's walls. They look so different when blown up to several feet in size, as opposed to just displayed on our Mac screens.



Signs and schedules were displayed around the demo area and children's workshop.



Cones and skeins of yarn in every colour and fibre imaginable were on display all around the festival...


...and of course, I had the opportunity to paw through some stunning mini-skeins of yarn made by Studio Loo—one of the vendors there.

More photos can be seen on our Behance page, so feel free to head on over there to check them out.

Happy weekending!
xo
C

Monday, July 27, 2015

A fibre festival with a... TWIST.

The nearby village of Saint-André-Avellin is home to the TWIST fibre festival: an annual two-day event that encompasses all that is wild and wondrous about fibre arts. Artisans and suppliers from around the world take part in this fest, where aficionados can indulge in tactile bliss and take classes or workshops to learn new skills.

We're delighted to design the visual identity for TWIST this year, so here's a peek at what we've created:


We wanted to put a new ...er.... "twist" on this year's designs while ensuring that the core, established identity was still recognizable. This called for several cups of espresso and many hours spent sketching out new ideas with pen and paper.



We refreshed the TWIST logo, using a hand-drawn, rustic Clarendon-esque approach instead of the faux-sketch of the previous version. It's complemented by line drawings of yarn balls and fibre-crafting tools, which also mirror the line-work of the lace collar that frames the main sheep's head.



Colour-wise, we went for fresh, bright hues in blue, green, and chartreuse, inspired by the hand-spun and blended yarns created by TWIST's founder, Amélie Blanchard of La chèvre d'oeuvre.


TWIST's typefaces:





And TWIST's... types of faces:




Sheep and rams and alpacas and goats and angora bunnies and and and...


It really is a spectacular festival, so if you like to fondle fleeces or transform roving and yarn into vibrant, daring items, don't miss it!

TWIST Fibre Festival
August 22-23, 2015
530 Rue Charles Auguste Montreuil
Saint-André-Avellin, Quebec
http://www.festivaltwist.org/en/home/